How NBDA successfully integrated into streetwear culture in Nigeria

"There is a market for sneakers in Nigeria but what we have discovered is that people still have a preference for foreign brands." Written by Tami Makinde - 18.Jun.2021Sneakers have become a highly lucrative cultural juggernaut. In 2020, the global sneaker market...

Jendaya is the luxury e-commerce platform for the African consumer

For the continental African Written by Tami Makinde - 08.Jun.2021Africa’s e-commerce sector is experiencing a huge boom. Currently, the growing industry is estimated to be $19.8 billion with further reports by McKinsey stating that these figures are set to grow to $930...

Nigerian creators are taking a stand against appropriation

Ugo Monye and Gbemisola Isimi of Culture Tree are advocating African ownership through their legal action Written by Adewojumi Aderemi - 31.May.2021Back in March, Amazon Prime Video premiered the hotly-anticipated sequel to Eddie Murphy’s 1988 Coming to America. Considered a classic to...

Kai Collective is going against fast fashion brand Boohoo for copyright infringement

Kai Collective is fighting back against this fast-fashion giant Written by Tami Makinde - 05.Mar.2021In the world of fashion, imitation and plagiarism are commonplace, and these days, the line between what counts as “inspiration” has been blurred significantly. It’s perfectly normal to...

All the best and worst looks from the 14th Headies Awards

All the best and worst fashion moments from Sunday night's event On Sunday night, the 14th Headies Award Show saw the likes of Bella Shmurda, Fireboy DML, Bad Boy Timz, The Cavemen, Ladipoe and more earn their stripes for their contributions to the Nigerian music...

Style connoisseur Chisom Njoku partners with Porsche for art film

We spoke with the executive producer of 'Luxe Eko' to find out the full story behind the art film and collaborating with the world-class Porsche brand Written by The Native - 01.Feb.2021Fashion and film are truly a match made in heaven. Although...

NATIVE partners with our creative community for new tees

100% of the proceeds will be given to The Feminist Coalition Written by native_admin - 16.Oct.2020It’s been over a week of peacefully protesting the rogue unit of the Nigerian Police Force, SARS, and the wider injustices committed by the Nigerian government on...

How fashion could greater influence the music industry in Nigeria

What artist merchandise tells us about the links between music and fashion Written by native_admin - 05.Oct.2020Back in 2018, when Wizkid casually strutted down the runways of Milan, clad in a gold-studded ski mask and embroidered jacket for Dolce & Gabbana, a...

Don’t miss out on this huge summer sale from Polo Avenue

Don't miss out on 70% off your favourite designers Written by native_admin - 09.Sep.2020These days, the phrase “all dressed up with nowhere to go” is especially relevant. At the start of lockdown, we were comfortably spending our days in sweats and loungewear...

A look at RAX by Russell Athletic’s latest Selfridges collab

It's been 100 years since their seminal invention, The Crewneck Written by native_admin - 27.Aug.2020 ¤This will certainly come as a shock to you, so you better take a seat: there was once a world without the crewneck. In fact, there was a lot of world without...

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