Africa’s leading music, and download service, Boomplay has partnered with Hitlab to champion a debut music competition – Digital Emerging Artiste Showcase in Africa with award winning singer, Akon at the centre of it.
The Digital Emerging Artist Showcase (DEAS) is a first-of-its-kind event to discover new talent with a fully digitized application process, putting Hitlab’s proprietary DNA technology in play, analyzing and scoring artist submissions. Submissions will be done via the Boomplay App. Interested emerging artists can send in up to fifteen songs for consideration, with prices ranging from 480 Naira (US$0.99) for 1 song, 1,920 Naira (US$3.99) for 5 songs, and 4,800 Naira (US$9.99) for 15 songs.
Benefits for successful participants include signing a professional recording contract with a major label, getting mentored by Akon, opportunity to showcase their song to a live international audience, regional and international exposure and more importantly enter into a partnership with Africa’s number one music streaming and download platform Boomplay.
In a statement to newsrooms, Tosin Sorinola, Artist and Media Relations Director, said, “DEAS has launched at a time when the need for improved digitization of music processes is at an all-time high. What Hitlab have created here is Novel and it transcedes what is obtainable as of now. We are excited to be part of this and can’t wait see how the technology comes to play in the following weeks of this competition. I urge upcoming artists to take advantage of the once-in a lifetime opportunity.
With over 95 million unique users worldwide and an extensively rich music catalog of over 54 million songs, Boomplay is confident that its partnership with Hitlab on the this project will avail emerging African artists the opportunity to be seen and heard by leading global music industry influencers and record executives.
All you have to do is submit songs via the link https://deas.hitlab.com/?ref=BOOMPLAY.
The competition is scheduled to run until September 2021, and thereafter winners will be announced via the same platform.